Princeton Public Library

Bite-sized marketing, realistic solutions for the overworked librarian, Nancy Dowd, Mary Evangeliste, & Jonathan Silberman

Type
Label
Bite-sized marketing, realistic solutions for the overworked librarian, Nancy Dowd, Mary Evangeliste, & Jonathan Silberman
Language
eng
Bibliography note
Includes bibliographical references and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Bite-sized marketing
Nature of contents
bibliography
Oclc number
320696543
Responsibility statement
Nancy Dowd, Mary Evangeliste, & Jonathan Silberman
Sub title
realistic solutions for the overworked librarian
Summary
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library
Table Of Contents
Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices
Classification
Contributor
Creator
Subject
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